Field notes on AEO, AI search, and how to measure citation share across the answer engines.
AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) are not substitutes — they're complementary, and SEO is the substrate AEO runs on top of. This guide breaks down where they overlap, where they diverge, and how to invest in both without doubling your team.
Read post →Profound and Otterly are the two AEO tools that show up most often in 2026 evaluations. Profound is enterprise + sales-led; Otterly is SMB + $29/mo entry. Here's how they compare on engines covered, modules, and buyer fit — and what mid-market in-house marketing teams should evaluate alongside them.
Read post →AEO is the practice of measuring and improving how often AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews cite your brand. A primer for marketing leaders.
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